Dr. Martens

Recent campaigns for Dr Martens have focused on the rebellious nature of the brand, whose spirit is captured in the tagline Stand for Something.

These are examples from the ongoing character matrix series, and have been brought to life by Odd London. Examples from the earlier phases and partnerships can be seen here.

Not only do I retouch the core imagery, I have also created much of the master artwork for global distribution. These assets create digital and print advertising, window and POS displays, bus and tram sides, and festival events, amongst others.